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Earned media, owned media, paid media... in a constantly evolving field such as digital marketing, in which there is also a certain fondness for Anglo-Saxon terminology, it is likely that at times you feel lost when listening to an expert on the subject speak.

I admit it, it's happened to me.

That ...

Everyone does what they want in their own home, of course, but I think these points are key when it comes to writing a budget:

Monthly cost : so you know what you are going to pay each month, regardless of the actions carried out.

Reporting : In any form, it is essential to have information on the ...

It’s been an eventful month, with BERT and community feedback on the topic on everyone’s mind (more on that below).

In addition, we have seen several important updates to Google Ads and news about other tools that all marketers should know about. To top it off, the days of Flash technology are ...

In this article, I'm going to guide you through the design of a local SEO action plan that will help your website achieve different goals.

Let's get started!

Table of contents

Local SEO Optimization: What is it for and why?
How local searches appear in SERPs
How to satisfy the user's search ...

Remember that “branded SEO” is organic traffic that has directly searched for our brand or brand + related attributes, therefore, it is a user who already knows us.

We can distribute them into two groups:

1.- Users who already know us through the site
You have already browsed our site in previous ...

For example, analyzing the different campaigns that Ikea has used, we can see that although the message is the same, each one seeks the user in different places.

At the same time, this adaptation work must know how to take advantage of all the elements at its disposal that can offer added value ...

language selector just shows the language name in the local language itself, is much better.

But there's much more to it than just the language selector.

A truly international approach should include customizations in the way content is displayed, when cultural differences and local consumer ...

so that when clicking on it, it directs users directly to our reviews page.

We have to make it as easy as possible for them!

The steps to obtain direct links are as follows:

We enter our Google My Business user.

We go to the main page and look for the box “”Get more reviews”.

Google My Business ...

So it seems that users are still ready to spend and do some shopping online, while the true in-person shopping experience is still a long way off.

Advertising Spending - Buying Online

Pandemic impact for advertisers
Overall, advertising spending has been drastically reduced.

And this is true for ...

Imagine being able to track changes and estimate new market potentials faster than anyone else in your industry.

Imagine being able to quickly adapt to emerging opportunities and reshape the competitive landscape of your niche.


Well, actually, you can do it and you don't even need to invest in ...