Exchange Data

How CDP and Marketing Automation Help Reduce CAC
Implementing a customer data platform ( CDP ) and marketing automation will help you get closer to users: know more about them and build personalized communications. This will significantly shorten the user's path to purchase.

Also, based on data ...

Pop-ups
A pop-up is a pop-up window that can be displayed on top of the content or on the side, so as not to distract the user from studying the site. The display of a pop-up, just like a lead bot, can be configured based on the actions of visitors:

went to a specific page,
trying to leave the ...

3. Don't try to copy other people's mechanics mindlessly. Features that have proven successful for competitors or seem attractive may not suit you. Interactive marketing does not automatically improve metrics, but only helps manage user attention. It is important to consider the unique features of ...

13% conversion rate in response - 1.5 times higher than a regular pop-up;
216 requests for demo access - 3 times more than a regular pop-up;
401 applications for a free course - 4 times more than a regular pop-up.
The AB test is not always appropriate, especially if:

the options are too similar ...

Checklist for launching a trigger mechanic about an abandoned cart
Track abandoned carts on your website. Use the standard functionality of your website or automation platform.
Consider the customer's context when sending communications. Make sure the customer hasn't received any other automated ...

support for all popular browsers and mobile platforms;
the ability to send notifications in real time;
user-friendly interface for creating and managing campaigns;
integration with Google Analytics and other analytical tools;
flexible audience segmentation settings;
detailed reports and analytics ...

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Download the map "11 scenarios for using a Telegram bot for online services"
Warm up
Carrot quest helps to warm up users from the database to motivate them to leave a request. Mechanics with welcome chains and mass warming up ...

You can also calculate the immediate liquidity ratio, which only considers the cash available in the treasury divided by current liabilities. Don't be alarmed if the value is small, since having a result between 0.2 and 0.3 is an indication of good liquidity.

Finally, the overall liquidity ratio ...

Property, plant and equipment: account used to record physical assets.
Intangible assets: account to record assets without physical form.
Long-term investments: account to record investments held for the long term, including long-term financial investments.
Patents : These include intellectual ...

Withholdings applied to professionals
In the case of professionals, it is common for clients to apply IRPF withholdings on invoices. These withholdings must be reflected in form 130, subtracting them from the total to be paid, since they represent an advance on the tax already paid to the Tax Agency ...