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A new B2B digital marketing trend for 2022 is the possibility of connecting with your audience during working hours and with really good CTRs.

remote workers will spend 20% of their time watching video content.

Linked to the previous point, listening to audio content (podcasts for example) will ...

The first step is to have a good understanding of the market or segment in which the company wants to offer a differential value. Understanding what a customer values, what they perceive, what they need and what channels they use is increasingly important to get on their radar.

In this process ...

Working on active prospecting by segments, dedicating time and resources where we want to be much more, is a very necessary and important change.

Many industrial companies, before addressing market segmentation, left this aspect almost "to chance": to be called, to have the salesman walk by the ...

Green in Peace Nurseries (GIP) is a wholesale company from Almería with 90 years of experience in the retail sector of urban gardening nurseries.

Their business is based on selling to urban retail nurseries in the country. They currently sell to 348 urban nurseries and have a market share of 20 ...

Have you ever wondered what makes us trust one brand more than another? Emotions are undoubtedly the key. The actions that companies take can act as emotional triggers that will influence whether a potential buyer trusts a brand or not.

How to manage trust from Industrial Marketing is an ...

“People don’t buy what you do, they buy WHY you do it.” Great learning.Any book written by Philip Kotler should always be one of the 7 Marketing books that have contributed the most to someone.
At BtrueB, as trainers in , Business Schools and Universities , we taiwan telegram group link always ...

Using social media to host Customer Service is something that is starting to become more common. The ease of access and permanent connection has made social media such as Twitter, for example, popular for this use.

Finally, artificial intelligence, which is already capable of replicating orders or ...