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Case 1: Medical Support Japan Medical Support Japan The first case is that of Medical Support Japan Co., Ltd., which is in charge of marketing for Mizunomori Cosmetic Surgery Clinic . The following measures were taken to "increase customer numbers through SEO" and "improve CVR". Basic tag tuning for ...

Also, one of the disadvantages is that it takes time not only to design the scenario but also to use other nurturing methods. Also check out this article 4 content examples that can be used for lead nurturing! We'll also explain the creation process Disadvantages: It may take some time to see ...

[Two reasons why B2B consideration periods are getting longer] Because it is necessary to pass an internal request involving multiple decision makers The implementation date may be postponed due to internal reasons such as budget. Additionally, even in B2C businesses, there is often a long ...

Use heat map data to check what content is being viewed and where visitors are abandoning the current landing page, and make improvements. Rather than changing the LP on instinct, you need to make a proper hypothesis about why it was viewed/not viewed, and then choose the most effective measure ...

If the conversion rate actually increases, it will be easier to spread the change across the board and increase the conversion rate. It is important to go through the PDCA cycle multiple times to arrive at the right answer for your company's website. Method 3: Increase the total number of people ...

"Customer testimonials" / medals that show benefits Adding content such as "Frequently Asked Questions" and "Differences from other companies" will ease users' concerns. Measure 3: Improve ad targeting Even users who reach the same inquiry page will be in different psychological states depending on ...

For example, in addition to selling products and services and increasing sales, other possible purposes include the following: To increase awareness and favorability of the company (branding) This is a method of disseminating information related to your company, products, and services on a website ...

Three points to note about attracting customers through SEO Here are some things to keep in mind when using SEO to attract customers: If the issue you are facing with your online media is not attracting customers, then SEO is not a priority. Attracting web visitors with SEO <3 points to note (1: The ...

" Let's prove how much the invested money has led to results. Recommended to use in conjunction with outbound marketing To make inbound marketing more effective, we recommend combining it with outbound marketing. This is because by running online ads with immediate effect, such as listing ads, you ...

UI Review A UI review is a method of qualitative analysis of a website that involves observing how users actually use the website and asking for their feedback. Even if you think you've created a perfect UI, when you let a user actually use it, they may make movements you didn't expect or perform ...