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Achieving success for your company depends in many cases on a user who is quite interested in your product taking the step and becoming your client. The way in which this stage of the sales process is managed is key to achieving the best results. Below we show you how to automate your sales process ...

You may not yet be using Social Selling tools and may even be wondering what this concept is all about, so let's start from the beginning. A Social Selling strategy consists of leveraging social media and digital platforms to develop and strengthen relationships with your potential customers.

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Discovering educational marketing trends is essential, especially considering the challenges the industry will face in 2024. Inflation, the decreasing perception of the value of higher education, and tight budgets for marketing teams are some of them. Discover how to apply educational marketing in ...

In a competitive industry like construction, companies face the challenge of standing out while gaining the trust of their potential customers. Content marketing is a powerful tool that not only boosts visibility but also helps educate and build customer loyalty . In this blog, we will explain how ...

If you are a logistics, transportation or any other company that depends heavily on the skills of its salespeople, it is very likely that you do everything possible to have the best people and to have more effective processes that help you get more clients.

Previously we talked about databases ...

If you have a company that has been in business for 3 years or less and you want to grow your business, you may have come across Inbound Marketing.
Inbound Marketing can be carried out in various ways, but the most common way is through the Hubspot platform, since they are the creators of the ...

Inbound Sales is a new sales methodology proposed by Hubspot , which focuses on the importance of the objectives, problems, needs and challenges that individuals or organizations have. Instead of closing a sale as quickly as possible with frictional or aggressive negotiations, the idea is to ...

In the era of technological change, it is imperative to have the best sales strategy. In this sense, inbound marketing for real estate can be the solution. It is an ideal methodology to achieve new sales records.

Inbound marketing is the most effective way to capture potential customers. This is ...

Sensory marketing is a unique way to boost your digital strategy and guide your content marketing.

If you own an e-commerce site or are thinking of starting one, it is important to know that you can engage your target audience and customers through the senses. If you want to know how to do it in ...

Marketing via email was one of the most used practices when the digital boom began. This has transformed and evolved to continue attracting and retaining customers in a very profitable way, in terms of return on investment (ROI).

But is it still a powerful tool? The answer is yes , and even more so ...