Exchange Data

How to optimize a media site in Yandex
Promote non-event static queries - movie news, sports news, exchange rates.
Create hub pages with a descriptive section with keywords and a dynamic section with the latest news on the topic.
Place links to press portraits from other news.
Update the sitemap ...

Monthly payment for SEO services
This technique is the most effective in promoting long-term relationships.
This technique is most conducive to the development of long-term relationships.
A monthly fee plan is one of the most common pricing models. The client typically pays each month, receiving a ...

But it is wrong to consider a simple fact of visiting a site as an application. It seems that the user is being punished for being intractable. It turns out to be some kind of gray scheme.

And it's also illegal.

How Legal Is This? - Lawyer's Comment

Andrey Tishkovsky,
Intellect-S Law Firm
Does ...

Useful advice!
adr3
Addresses of enterprises in other regions on the contacts page should be headed with the word "Branches". Do not use the word "Representative offices" or "Dealers". Otherwise, Yandex Business moderators will not assign a region.

If your business is an online school, tutor ...

Digital Funnel: What It Is and How It Will Help Business Earn More
Analytics
Analytics
Marketing efficiency
Marketing efficiency
Evgeniy Letov
Anyone who has ever advertised knows how difficult it is to understand whether advertising brings profit and how much. Internet marketers have figured out ...

The header should contain:

logo and name;
clickable email address;
telephone;
target action button;
shopping cart for online store;
menu or search the site.
Catalog and product cards
The catalog helps the site visitor:

quickly find the product you need;
find out its characteristics;
look at it ...

To get the same result, you need to:
Set up Yandex Metrica (Analytics).
Set up e-commerce (Analytics).What is considered a good RER depends on the industry and the company's goals. Generally, the lower the RER, the better. But the optimal value may vary depending on the company's business model and ...

4. Digital footprint

Came in with SEO with the desire to buy - didn't buy → we catch up with retargeting for a narrow segment.

Your users search for something on the Internet every day. Each of them leaves their own search trail, which can tell you quite a lot about your consumer. This allows you ...

Reaction Retargeting
Used to show ads to users who have previously responded positively to an ad, such as liking it.

Lead form retargeting
Used to:

Encourage users to submit requests for a product or service
Download lead magnets, price lists and catalogs
In the VK Advertising account, you can ...

To successfully pass moderation, do not use emojis and CAPS LOCK.


Emoji and CAPS LOCK in advertising creatives
Subscribe to the telegram channel "Promo Expert" with Evgeniy Letov
Sharing experiences in online advertising
We show cases
We have fun through memes
We publish free instructions for self ...