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Strategic consulting is a key process for determining the direction of a company, analyzing its potential and responding to dynamic market changes.
It is a service available to any company that wants to better understand the market, the competition, manage a crisis or create a new strategy, whatever ...

Key elements of a content marketing strategy are understanding your target audience, creating content that meets their needs, and measuring the effectiveness of these activities. It is also important to continually adapt your strategy based on the data collected and feedback.

B2B content marketing ...

When using modern solutions like AI, it’s worth keeping these five practices in mind. Set clear objectives. Clearly articulate the business objectives of AI implementation. Whether it’s improving operational efficiency, customer experience, or driving innovation, aligning AI initiatives with ...

In this article, we discuss the different aspects of remarketing, its advantages, types, and practical tips for implementing effective remarketing campaigns. We have also outlined potential risks and mistakes to avoid in order to achieve success in your remarketing activities. Remarketing allows you ...

A sales strategy is an overall plan intended to increase a company's revenue through effective management of the sales department, including organizing, motivating and controlling the sales team. An effective sales strategy requires setting objectives according to SMART principles, a thorough ...

Tailor-made business advice and consulting are crucial to the success of any company, regardless of its size or sector. The independent business advisor, thanks to his or her specialization, provides, among other things, professional financial advice, strategic advice and operational advice. The ...

OKR - what is it? It is a goal management method that is based on two OKR components: the establishment of key objectives (Objectives) and the achievement of key results (Key Results). Objectives are the general strategic priorities of the organization, while key results are the measurable and ...

Opportunity to access new markets - Many large companies and public institutions are required to report on whether their suppliers meet sustainability goals, so they pay particular attention to this aspect when selecting business partners. They may prefer to work with entities that operate in line ...

Market entry into Germany is important for Polish SMEs due to the size of the German economy. Its size is constantly growing, as evidenced by the fact that it is the largest in the European Union and the fourth largest country in the world by GDP. Polish companies can see growth opportunities ...

In today's dynamic and competitive world, effective sales management has become a key element of business success. Regardless of the industry, company size, type of products or services, the ability to plan, monitor and improve sales processes is essential to achieve growth and outperform the ...