Exchange Data

Personalization algorithms are at the heart of modern e-commerce strategies. They use massive amounts of data to analyze and predict user behavior. The most commonly used algorithms include:

Behavioral targeting : Analyzes user behavior on your site, such as products viewed or clicks, to display ...

An advertiser can use CPM to drive additional traffic to their site or to increase their brand awareness. Yandex Direct During the analysis of the Yandex Direct advertising account, which is currently the only official platform for placing contextual advertising, the following trends were identified ...

Such people, in principle, do not know how to relax. In addition, they are often suspicious, have a high level of anxiety and are prone to self-flagellation. It is not surprising that after returning from vacation (if they allowed themselves to rest at all, and did not spend this time solving work ...

The book also details the changes in the information environment. In the days when planned purchases were the norm, "public information" that provided a sense of security was mainstream, but now, with the rise of accidental purchases, biased and highly addictive "private information" has a major ...

Gijuku is also promoting measures to increase its chances of survival as a company. It has decided to renew its brand story in order to reconstruct its corporate philosophy, which was established two years ago, of "Creating memories of what you can do if you try." Sympathy for the brand has been ...

Compared to competing news apps, why is SmartNews Ads chosen? Chotaro Sato of SmartNews' Advertising Strategy Planning Department says it's because of "high-quality users."

About 60% of SmartNews users are in their 20s to 50s, working people with significant responsibilities at work or at home ...

Specifically, we plan to promote the use of popular features such as the Face Diagnosis, Skin Diagnosis, and Body Type Diagnosis, which allow users to learn about their own face and body shapes, as well as the new Lemon8 Photo Studio, which uses technology to generate a variety of different photos ...

Miyamae : YOLU gave their shampoo a new category name, "Night Repair Shampoo." How do you predict the market size that the "Night Repair Shampoo" category will capture? Osuga : At that time, we looked at examples from other industries to see how much sales could grow in the context of the "nighttime ...

Metrics to monitor to make sure you are on the right track. Learn more about your buyer If you haven’t already created a detailed buyer persona, it’s time to develop one. A buyer persona contains more details than a general description of your target audience. Therefore, it provides a deep insight ...

In contrast, persistent cookies can be stored on the device for a long time and record more data - site settings, actions on it, etc. Cookies can be divided into: Advertising — also called “targeted.” of advertising and help show ads to relevant users. Performance cookies are analytical data that is ...