Exchange Data

Finally, to both of you, what is your hope for the collection?

Burns: My hope is that it will be useful for scholars and for students across the globe. I also hope that some will be curious about the College and the IHMs and will read the College’s history and understand the work done in Detroit ...

We moved in “Internet Time” and the speed and swiftness of our solution surprised some and caught others off guard. In our rush to help we didn’t engage with the creator community and the ecosystem in which their works are made and published. We hear your concerns and we’ve taken action: the ...

Although Scholing had permission from the authors to lend their recent books, several times we accidentally reinstituted the waiting list, since the National Emergency Library does not include books from the last five years. That meant students reading the work suddenly would have had to wait ...

When professor Jason Luther wants students in his Intro to Writing Arts class to learn about multimodal composition, he has them go to the Internet Archive for inspiration.

Students peruse 78rpm records going back to the early 20th century to find just the right one for their assignment. There is ...

Make a Judgment Based on Values and Worth
Rather than asking in isolation how much carbon emissions decentralized web technologies create, many re-frame to draw a baseline. They ask, how do emissions from cryptocurrencies compare to emissions from traditional banking?

I haven’t come across a truly ...

In a world saturated with interruptive advertising, businesses are increasingly seeking more sustainable and effective ways to attract potential customers. Inbound marketing offers this solution by shifting the focus from outbound tactics like cold calling and unsolicited emails to creating valuable ...

Company Y, a B2B consulting firm, credits much of its inbound marketing success to a carefully crafted content strategy. Recognizing that its potential clients sought trustworthy and insightful advice before making purchasing decisions, Company Y invested in becoming a thought leader through content ...

Company A, a SaaS provider, wanted to enhance its inbound marketing by delivering more personalized experiences to potential customers. By leveraging data and marketing automation, they successfully boosted conversion rates and customer engagement.

The company segmented its audience based on ...

Inbound marketing, at its core, is about attracting the right audience with valuable content and experiences, drawing them in naturally rather than interrupting their flow. This foundational principle of attraction is undergoing a significant revolution thanks to the integration of Artificial ...

While personalization has long been a goal of inbound marketing, AI is pushing the boundaries far beyond surface-level customization. It's enabling marketers to gain deeper, more nuanced insights into their audience, leading to levels of engagement previously unimaginable. AI-driven analytics can ...