Leveraging social media channels as a social media marketing tool will be more important than ever.
Photographer
As these social media platforms grow, businesses are investing more and saudi arabia numbers more of their marketing budgets into social media advertising to share content, build relationships and generate inbound attention.
Why social media advertising is important.
90% of marketers consider social media to be critical to their overall
Facebook is the most popular social media platform for advertising, with 63% of marketers using it.
Instagram is the second most popular social media platform for advertising, with 47% of marketers using it.
Twitter is the third most used social network by advertisers, with 35%.
LinkedIn is the fourth most used social network by advertisers, with 29%. Especially for the B2B audience, it is advisable to advertise on LinkedIn .
Pinterest is the fifth most popular social media platform for advertising, with 25% of marketers using it.
The average cost per click (CPC) for social media advertising is $1.70. The average cost per thousand impressions (CPM) for social media advertising is $7.19.
Social media advertisers see a return on investment (ROI) of up to 300%.
Social media ads are cheap and effective, and any marketing team can use them. In addition to their popularity, social media advertising offers other advantages:
One of the main advantages of social media advertising is the ability to target specific audiences using ranking and analysis algorithms, which is impossible with traditional advertising methods. This targeted approach allows you to reach the same number of people with a lower investment than other forms of advertising.
Depending on the platform, you can have access to a wide variety of advertising formats . Videos, text, photos, messages, shopping ads, lead ads, etc. – they can all attract and delight your potential customers. Moreover, different levels of interactivity and intrusiveness work well. Plus, all of them fit perfectly into your budget.
Given how easy it is to track the effectiveness of social media ads through online analytics, it's much easier to convert ads into leads and sales than on other platforms. As well as the ability to segment audiences, this significantly increases the effectiveness of every dollar you spend on social media.
To start, you should focus on the big seven social media platforms: Facebook, Instagram, Twitter, Pinterest, Linkedin, YouTube, and Snapchat. These are the biggest platforms; advertising on them will get you the best results per dollar. Each platform is different in terms of how you advertise, so we'll look at each one separately.