What colors are best for premium products and services?
In the premium segment, the color palette that prevails is black, white, gray, brown, beige, burgundy, blue, silver and gold shades. Combinations of bright and contrasting shades are avoided, but options that combine a flashy color with a neutral one are acceptable.
What is the typical premium markup?
In this area, the rules are similar to those applied in the budget segment: the price per unit of production is formed by multiplying the cost price by a coefficient starting from three or more. As production costs decrease, the possibility of using a higher coefficient increases, which contributes to the growth of profitability.