1- Keywords
The way SEO understands keywords has changed. Before, one of the recommendations for being found was to repeat the exact same word several times. Now the engines are smarter, they can australia contact data information and know, for example, that Barack Obama is the president of the United States and it is no longer necessary to repeat his name 35 times in the text. The result: reading becomes much more natural.
- Do good research
Research the most searched words. Once you know what your goals are and where you want to go, take some time to think about how people are or could be searching for you.
- Related terms
Remember long-tail keywords. Think of multiple ways to search for the same thing. Related words are much stronger than single words.
2- Titles
Titles deserve the utmost attention. Should we be creative and think of options that attract people or should we be objective and focus only on those that will satisfy search engines? Neither. The ideal is to combine both.
- Use the most searched terms
There is no point in doing all the research on keywords and then not using them. Try to include the keyword that represents the soul of the text in the title, in the meta description and, of course, in the middle of the content. By doing this, you increase the chances of the post being found.
- Use short titles
Search engines hate very long titles and research shows that people only read the first and last three words. Therefore, be more direct.
3- User experience
This point is often forgotten or underestimated. It's not enough to attract, you have to keep the user's attention. If your content is good, but the experience is terrible, you'll lose your audience to poor, but well-presented content. People want answers quickly. Put what they're looking for at the top of the site, or they'll leave.
If people don't stay on your site, you'll be penalized. So be objective, organized, use infographics, images, in short, make a difference.
- Take care of your website/blog
You can't invite people to a party, for example, and when the guests arrive there's no music, food or any structure. They'll simply leave. So make sure your website is well-structured, that the pages open quickly, that the menus and navigation architecture are clear. Make your website pleasant to navigate.
4- Consider mobile
There is an old saying that artists need to be where the people are. According to HubSpot, 80% of internet access is via mobile. Therefore, considering your content for mobile devices is no longer an option. This decision will directly impact your ability to be found. Remember that you are not only competing with web content, but with apps as well.
- It is not enough to find a way around
It is not enough to simply translate the text visually so that it is readable and presentable. Is plain text the best way to convey this idea? Or is it better to make a clickable infographic, for example? You are dealing with the experience. Remember: the users' opinion is what really matters.
Finally, it is worth paying attention to the details and keeping in mind that SEO is not just one thing, but rather a set of small actions. Reflect on them all and put them into practice!