Email triggers are a great way to save time and use automated technology to allow processes to happen without a person having to be there to hit the send button.
In this article, we will discuss everything there is to know about triggers, how they are beneficial as a tool, and why. Are they better than the regularly scheduled marketing emails you currently send?
After understanding triggers , we will share some best practices when implementing them in everyday work processes.
What is an email automation trigger?
What is an email automation trigger ? Well, for those who are unaware philippines email address list of this fantastic technology, a trigger email is an automated email .
Image source: Tray.io
Image source: Tray.io
Marketers send this email to the customer to provide more information regarding the brand, whether the customer is subscribing to the newsletter for the first time or sharing important information that would be useful to them.
An email automation trigger is an automatic reaction to that subscriber's actions and behavior pattern.
According to data from the 2018 Email Marketing and Marketing Automation Excellence Report , “The most impactful benefit of email automation is its ability to save you time.”
And when time is of the essence, it makes sense to use email automation within your business.
Why are triggers used?
When it comes to regularly scheduled emails, they tend to promote a product or service.
Whereas with triggered emails, it's all about information and giving the customer confidence that a process has been started or completed.
Following a potential customer’s journey is crucial because there are often enough customers who go straight to the checkout button and others remain somewhat stuck in that sales funnel.
Triggered emails work well because they are timed at the right time and most of the time, the customer expects that email to arrive in their inbox.
Again, with emails enabled, it's not about the product or a product launch, or even company news.
Email automation triggers work so well because it is an email where a customer often wants to confirm whatever they have done.
Image source: MailerLite
Image source: MailerLite
The more focus you can put on the leader's journey, the more you will get out of that customer relationship.
You need to be able to maximize the potential that each lead could bring you, and triggers are a great way to guide that lead in hopes of becoming a customer.
Cold emails are often hit or miss when it comes to how effective they are in their delivery. Some may be read, while others may not even be opened and are immediately deleted.
Triggered emails are better than cold emails because they have subscribed to the email for a reason.
Your email subscribers are likely to engage and convert more than non-subscribers or those who are inactive. In marketing, a lot of effort can go into scheduling emails to encourage potential customers to engage with what you send them.
So, that effort is something you don’t want to waste and that’s why email automation triggers are becoming a popular method.
What are the best email opt-in tools for 2021?
There are many email opt-in tools out there, but which one will reign supreme in 2021?
Here are some of the best tools out there for when you want to use this marketing method for your business.
Engagebay
Engagebay describes itself as an all-in-one CRM for marketing, sales and support. As part of its services, it offers Marketing Automation , which includes sending emails.
It is a trusted company that has an impressive 28,000 customers, from Webnova to Cybersprout as past clients.
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Advantages
The software is beneficial for those who have new businesses.
Very responsive customer service for those who need it.
Helps organize a variety of contacts.
Cons
More interactive guides can be helpful for troubleshooting simple problems.
It is not possible to schedule social posts, only monitor profiles.
The tool has a variety of pricing options available. For those on tight budgets, a free but limited version is available.
There are paid subscriptions ranging from $8.99 to $47.99, depending on your requirements and the number of users who need it.
sendpulse
A multi-channel marketing automation platform, designed to send emails and generate correspondence for SMS and chatbots via Facebook and Telegram. Sendpulse helps nurture leads with trigger flows via email and also event-triggered emails.