Content, as it was in the case of attraction, is once again the best ally of industrial companies in the task of attracting customers . Specifically, Inbound Marketing entrusts this mission to specific content offers that help direct visitors along the conversion funnel. These contents can be: eBooks, guides, white papers, infographics, etc.
What needs to be taken into account here?
What the buyer persona (ideal client) is like and what their needs are. Only by studying the needs of the perfect client can you offer content that helps them advance in their purchasing process.
Location of the content offer. They must be hosted as a CTA (call to action) on different pages and posts of the website, as long as they contribute to responding to the needs raised in each of these spaces. Thus, the download of the document is subject to the donation of contact information through a form hosted on a landing page .
Objective of the content offer. It is important to be clear about mexico phone number search the objective of that content offer, or rather, what phase within the purchasing process it is targeting: awareness, consideration, or decision.
Shorten the time within the sales process
Another major need for companies in the industrial sector that cannot be solved by an advertising agency is the management of communication in the sales process. Logically, many people come into play in industrial purchases , so that the purchase is a long and complicated process . Inbound Marketing places great emphasis on this aspect and its strategy is based on working on the maturation of leads through different automated techniques. We are talking about workflows , an important part of email marketing . These are roadmaps that offer different content programmed in emails, the objective of which is to convert leads into loyal customers. Concern for customers throughout the industrial purchasing process can speed up the process and ensure a significant percentage of success in sales.
As you can see, advertising is not everything in industrial marketing. Inbound Marketing is the ideal results-based marketing strategy for 21st century industry; a strategy especially aimed at increasing sales within the sector. Do you want to know more about all its potential for the industry? Then don't miss this guide.