Thanks to the increasing popularity of Marketing and Sales methodologies such as Inbound Marketing or Inside Sales, predictions point to an increasingly intensive use of this channel in the future. But where does this leave your company? How can you stand out in your customers’ inboxes and avoid ending up in spam in the blink of an eye?
OUTMarketing gives you some ideas – tailored to IT thailand telegram viral companies – to inspire you. With really useful content and some creativity, we are sure that you will be able to keep your audience loyal and engaged .
8 Email Marketing Formats for IT that you can (and should) try
1. Content curation
A newsletter that gathers and summarizes some of the industry’s news and developments. It’s effective because it’s like a mini-clip that you offer your subscribers, customers and leads, which will help them stay up to date. But remember that it’s something that brings them value – not a tool to promote yourself.
Every week, Kissmetrics founder Hiten Shah rounds up his favorite posts related to topics like SaaS, marketing, and sales.
SaaS_email marketing
source: hiten.com
2. Product update
Have you made an update to your product, service or solution? Even if it’s a small update, your customers want to know! Who knows, maybe this is the update that will convince your audience that was still undecided once and for all? This is the type of email that can lead to a sudden increase in Customers and shows your current Customers that you are taking their feedback into consideration.
The following example illustrates a series of small updates that can make all the difference for customers of Moloni's SaaS invoicing software.
moloni_email marketing
source: Moloni.pt
3. Rich content
When we talk about rich content, we mean whitepapers, ebooks, videos, case studies or success stories, templates. In other words, content that can address a topic in depth and with applicability in the Customer's day-to-day life.
OUTMarketing uses email marketing to provide a monthly summary of rich content with the aim of helping IT companies leverage their business. How about subscribing to our Newsletter? Simply fill out the form in the column on your right, exactly where it says “Subscribe to our blog”.
outmarketing newsletter
source: outmarketing.pt
4. Activation
You’ve just acquired a new customer for your SaaS. Congratulations! Now, your goal is to help them onboard and reduce the friction of their first experience as much as possible. This is the first step to controlling your churn rate – acquiring a new customer has costs, and you don’t want to lose them so soon.
Asana knows that having a multi-featured project management program can be confusing when you get started. Their activation email is especially proactive and prompts you to take action on the most basic steps in the software, like creating a task or updating a due date.
asana
5. Reactivation
Reactivation emails are important to recapture the interest of the most apathetic subscribers. Therefore, CRMs or ESP (email service providers) allow you to segment lists by activity date and send automatic emails to contacts who have not opened emails for more than “ x” amount of time. The same logic applies to customers who do not log in to the software, if applicable. The goal is to use this communication to reawaken interest.
Dropbox Paper, for example, uses the following email to reinforce how easy it is for users to use the software and to do so they highlight the list of existing templates.