Take Nike as an example. With so much content and ground that you can cover in terms of topics or issues, the company puts its values front and center which is obvious from this iteration of its Twitter profile.
With two hashtags in their profile supporting black ri germany phone number list ghts and advocating for the cessation of Asian hate, it’s obvious where their focus lies. But their X feed is full of content that both entertains and is diverse, supporting sports people, promoting new products and looking back at moments in sporting history, never forgetting their commitment to CSR. Here’s a tribute to Serena Williams after her final tennis match, which includes a prompt for followers to share their stories.
Nike Serena William's retirement tweet
Read more about how Nike always stays ahead of the curve.
3) Be an advocate for change
With a CSR program, it’s important to be focused. Just because something is trending on social media doesn’t mean you should link your CSR issues to it. However, there are times when it is important to take action and be vocal about issues that matter to your industry and can harm society.
In 2020, a #StopHateforProfit movement was started by social justice groups urging companies to boycott Facebook (and other social media channels) for one month due to its inaction on hate speech and misinformation.