to a page from a message and consequently made a purchase, scheduled a meeting or performed another conversion makes it easier to plan, improve and test SMS campaigns. In this way, email contact lists uk a company can constantly improve the effectiveness of its operations and better respond to the needs and preferences of its customers.
The shorter the link, the nicer it is to the eye.
Long links are problematic not only for purely technical reasons, but also for aesthetic reasons. Therefore, in guides on how to write an SMS to a client , you can often find advice on how to shorten the link in the SMS .
What is CTR?
The acronym CTR is used very often in online marketing , but beginners or those who have not yet been interested in the subject of web analytics may not know much about it. So, what does CTR mean ? In simple terms, CTR (Click Through Rate) is the click-through rate, or the ratio of the number of clicks to the number of views of an element. It is expressed as a percentage.
The CTR indicator is most often associated with online advertising, especially in search engines. For example, if an ad has been displayed 1,000 times and clicked on 100 times, its click-through rate is 10%.
It is worth noting, however, that Click Through Rate has a much broader application. You can calculate and analyze the click-through rate for links contained in emails, text messages and on a website (including various types of banners and graphics), as well as for organic (free) posts in social media and page views in search results.
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CTR (Click Through Rate) - formula
The formula for the click-through rate is short and very easy to use. Therefore, CTR can be easily calculated manually or with the help of a calculator. It looks like this: