“It's so hard to keep up with the Martech industry. What we're continuin saudi arabia phone number g to see is, we work with a platform, we learn something, we find that there's a gap, and then the next year, or six months down the road, there's a new technology platform that fills whatever that gap is. We know that it's massive,” says Chris Coomer from Neil Patel Accel.
CRO will no longer be about experimenting
Every company wants to improve its conversion rates online. This means more traffic, more sales, and more revenue right?
Up to now, many marketers have experimented with conversion rate optimization (CRO) and used many methods of testing. However, Chris Coomer believes this era of just seeing what happens is coming to an end as it’s not just about chasing the result.
“I think
RO has been viewed in a silo. It's been how we get from A to B. I think everybody's starting to look more holistically and clients are getting more intelligent with what they want to see,” he says.
“(As an agency) we'll do something, we'll get a better conversion rate, but how does that impact the client’s bottom line? How does that impact user experience? The questions being asked are forcing us to migrate into that larger viewpoint.”