Well, in digital marketing , we have a similar element: Ads , that is, online advertisements . Similar concepts, however, more powerful!
There are several channels (called “paid media”) that you can use to advertise your ads. In this article, we’re going to focus on the two main ones: Facebook Ads and Google Adwords . Both of them are top performers thanks to the coverage they have, the resources they offer, and the results they guarantee.
However, if you need to choose just one, which one would be best?
The answer to this question requires a bit of analysis, as italy number for whatsapp Facebook Ads and Google Adwords have some characteristics that make them different from each other. Each has strengths and weaknesses.
In this article you will understand the particularities of each one in depth and discover which one is the most suitable. Shall we continue?
What is Facebook Ads?
Facebook is the most widely used alternative when it comes to “ paid social”, i.e. advertising on social networks. Although there are ad services on other social networks such as LinkedIn, Twitter and Instagram, Facebook is considered the channel with the highest return.
The reason is the huge reach potential. Look at the numbers:
Facebook has the highest number of monthly active users: over 1.28 billion .
And it reaches 1 trillion views per month.
Reaching a total reach potential of 43.8% of all internet users in the world!
How Facebook Ads Works
Facebook Ads allows you to create ads with text and photos , which can redirect to your company's Fanpage or directly to an external website.
An interesting feature of this tool is the high segmentation of the audience that will view your ad.
Facebook manages to accomplish this feat with the help of its users: after all, most people fill out their profiles on the network with a wealth of details.
In this way, you can determine in your ad factors such as sex, location (city, state, country), age, relationship status (which can be used if the public's marital status is a relevant factor), profession and even personal interests.