According to our study covering 200 eCommerce stores worldwide, the highest performing cart abandonment campaigns recovered 40% of revenue!
The key?
Sending more than one email.
Despite this, the vast majority of russian number whatsapp eCommerce stores only sent one or two abandonment emails. To maximize conversions, you don't need to write a single cart abandonment email template. You need to write a minimum of three.
Free Cart Abandonment Audit: Get a complete audit on your checkout process, with screenshots and next actions to take. Request Here.
The Single Most Important Part of Your Cart Abandonment Email: Subject Line
According to Chadwick Martin Bailey, 64% of people open their emails based on the subject line.
The challenge is, the best cart abandonment subject line is going to change depending on where in the funnel the email comes from.
The best cart abandonment subject lines result in incredible conversion rates.
Email 1 - Sent one hour after cart abandonment, 20.3% Conversion Rate
Email 2 - 24 hours after cart abandonment, 17.7% Conversion Rate
Email 3 - 72 hours after cart abandonment, 18.2% Conversion Rate
With Barilliance, clients are able to use advanced multi-step cart abandonment campaigns with an average email conversion rate of 18.64%!
How Abandoned Cart Email Subject Lines Affect Open Rates
Shopping cart abandonment emails should have some of the highest open rates in your triggered email arsenal. These are customers who have indicated clear interest in your product. On average, Barilliance customers have been able to generate 43.33% open rates with effective subject lines!