Break your content down into small, scannable chunks. Don’t overuse font formatting like bold or italics, and use logical subheadings to navigate your users through your content
Use a platform or app like Hemingway, Readable or ChatGPT for AI-powered feedback on how to make your copy punchier and easy to read
Tip: Read our article and listen to our discussion on The Art of Copywriting for m russian email address ore tips on how to sharpen up your communications.
Another important inclusive consideration when it comes to inclusive content is visuals—more specifically, colors.
Many neurodivergent users find it challenging to process colors that appear too bright or contrasting. So, using more understated colors with pastel tones or single-hues will make your content designs (landing pages, blog posts, emails, app screens, etc.) less overwhelming.
Using a maximum of three complementary colors on a white background is generally the best approach when it comes to making your content design more inclusive for neurodivergent users. Using these colors consistently on-page is also important as it will reduce mental stress or burnout.
For instance, you can assign one color to anchor text, one color to CTA buttons, and one color to headings to avoid confusion or frustration.
Screenshot from Scope website
Scope’s website, for example, uses a subtle blend of colors that incorporates white. The
Choose cohesive color schemes
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