The recommended advertising

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I think it's very important for you to understand the changes that Covid-19 has brought to people's habits and what predictions can be made this Christmas. Later we will analyze the various proposals contained in this precious manual, while now I would like to focus on some interesting numbers that emerged from the survey that involved more than 1500 sample users: the epidemic has encouraged older generations to approach the world of e-commerce 43% of respondents say they have decided to buy online more frequently even after the end of the epidemic 74% of surveyed seasonal shoppers who conduct research during holiday shopping do so for themselves (self-gifting) The economic crisis has increased shoppers' price sensitivity: 1 in 3 respondents say they wait until products are on sale, discounted, or on sale before buying them.


The holiday shopping season now kicks off with 11/11 (Singles' Day), Black Friday, and Cyber ​​Monday 2. Enable “click and collect” on your site, that is, the possibility of purchasing online and picking qatar mobile number sample up in store click and collect Fear of contagion has pushed people to go to physical stores less and less in this period. As a consequence of this aspect, there has been a 19% growth in people who prefer click-and-collect as a purchasing method, that is, buying online and picking up in store. This data, however, should not be seen as solely linked to the pandemic: the attitude towards this type of purchase, in fact, is also driven by the ease it offers in being able to make last-minute purchases.




Therefore, this is not a marketing idea that is only valid for this Christmas 2020. In fact, setting up your e-commerce with this purchasing option expands your sales possibilities throughout the year. The survey, however, tells us something more: 82% of buyers had difficulty navigating the various e-commerce sites. The other suggestion, therefore, is to make sure that your online store can offer an experience similar to that of the physical store, easy and fluid navigation: product information should be easy to evaluate images must be clear the site must adapt to all mobile devices the font size should not be too small The recommended advertising format in the guide to attract customers to your e-commerce is the Instagram collection ad .