Video will account for 82% of all traffic by

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Also, this will definitely impact the user experience, just like the vertical home feeds they are also testing. This whole scenario reminds me of a great quote by Bonnie Gillespie: “When you try to be everything to everyone, you accomplish being nothing to anyone”. I believe with all these changes, the platform is overlooking something very important: brand essence. The question remains, is it worth it? We’ll see in the next few months. Meanwhile, marketers and brands need to be prepared to face the changes and adapt their formats if they want to remain competitive.


So if you haven’t invested in it, you better start now. Now that Instagram is changing its core to attract download free usa email database a younger audience, you need to be aware if your public will still be there. If you’re starting to create more video content, remember to not compromise your brand just to fit in with certain formats. Now more than ever, it is important that you keep track of the changes in your audience and rethink your strategy for this platform.



If your audience stops engaging with the platform after all the updates, there’s no point in reinforcing the strategy further. You need to be where your audience is. And my final advice, don’t put all your eggs in one basket. Diversify your channels to guarantee a complete experience for your users. Rock University: New Distribution To Make More Educational Content Available For Our Community Vitor Peçanha Vitor Peçanha Jul 12, 22 | 4 min read ✓ Human crafted content Updated: July 12, 2022 rock university changes Need content for your business? Find top writers on WriterAccess! Try for free I am proud to announce that we’re making big changes to the way we deliver courses and content for students at Rock University, Rock Content’s educational platform.