You'll want to know how the market is reacting, what the latest trends are, where you and others are positioned, and how to plan to stay one step ahead of everyone else. This monitoring is intended to find new opportunities and define objectives based on who you need to beat (or keep ahead of).
Today, we live in a world where detailed research is very important and the internet is growing every day. There are also a million different factors to consider when you are spying on the competition. And this is where these tools come into play.
In some cases, these tools also serve to monitor your indonesia mobile number whatsapp own performance so you can then compare it with valuable information from your competitors.
You may even be using some of them right now. These include:
1.- GOOGLE ALERTS
This is a simple and easy-to-use tool that will send reports directly to your email. If you want to know how many times a competitor is mentioned online, whether it's a link or a phrase in a text, you'll receive a report. You can monitor keywords as well. It's up to you what's important to track.
Some ways to use this tool:
Get to see where your competitors are being cited (backlinks).
Monitor mentions made about your company, especially complaints, which will allow you to respond and resolve issues.
Monitor keywords. This will give you an idea of what is being discussed, giving you the opportunity to produce content around it.
And better yet, it's a free tool.
2.- SOCIAL MENTION
This is a tool with some interesting features that focus on blogs, videos and social media. Search for a term – be it a keyword or a company – and this tool will show you what is being mentioned about that term on blogs and social platforms. You can see how often the term was mentioned and subscribe to a feed so you don’t miss any mentions of that term.
The use of this tool is very similar to that of Google Alerts, but with SocialMention you can do a cross-sectional analysis of everything that is said across various social networks.