These insights give you the opportunity to easily compare the performance of different landing pages in Google AdWords. Test different product pages, service pages, landing pages and see the result between an A and B variant at a glance. This way you can see which landing page performs better based on, for example, the conversion rate, session duration, bounce rate, etc. It is only possible to view this data in the new Google AdWords interface.
It is also possible to see the performance of a landing page based on mobile compatibility and AMP click-through rate. With these new insights, you are able to deploy more effective landing pages and get more out of your Google AdWords campaigns.
Google AdWords Landing Page
Double your daily budget per campaign can be spent due to search volume flexibility. This means that if you have set a daily budget of €10.00, €20.00 can be spent. However, no more than 30.4 x of your daily budget can be spent per month. So if you have set a daily budget of €10.00, no more than €304.00 can be spent per month.
In practice, it is important to monitor the expenditure of your Google AdWords campaign more closely. Although you can not spend more than 30.4 x your daily budget per month, it is now possible to spend a large part of your budget at the beginning of the month. As a result, it will be shown less often at the end of the month. For an even distribution of your budget, it may be important to reduce your daily budgets.
6. 'Days to conversion' segment
The new segment 'days to conversion' provides kuwait whatsapp number insight into how many days there are between a click and conversion. This data is particularly interesting to analyze for display and remarketing campaigns, because you can set how many days the target group is reached for these campaigns. For example, if you see that there are 10 days between a click and conversion for your remarketing campaign, you can adjust the length of your remarketing list accordingly and save unnecessary click costs.
Also read: Monitoring your Quality Score with AdWords Scripts
segment days to conversion7. Location extension for in-stream ads
Ad results that focus on local solutions are extremely relevant for users who want to solve a problem quickly. For retailers, it is therefore certainly important to use the location extension to let your target group know that you are located nearby. From October, it will be possible to use your location extension in YouTube campaigns.
For YouTube campaigns that are focused on the active phase of your target group's purchasing process, such as a remarketing campaign via YouTube, the location extension stimulates a click to the location of your company in Google Maps. Do you have a YouTube campaign running with a video ad about your showroom that convinced the viewer to visit? Then the click on the location extension immediately provides directions to your company in Google Maps.location extension instream ads.