an eclectic mix of musical partnerships, from Snow Patrol’s Gary Lightbody to Kendrick Lamar, ZAYN, Ed Sheeran, HAIM, and others.
Taylor Swift teamed up with singer, Ice Spice, on a musical collaborat australian business email list ion that earned droves of fan engagement.
As one of the most exciting elements of Swift's album, Midnights, the hit ‘Karma’ has further extended Swift’s brand reach to droves of highly-engaged fans.
In addition to the stellar music and video, the two teamed up to create and cross-promote a series of compelling social media content using head-turning visuals while spreading a positive message of freedom and body positivity to maximize the value of the collaboration.
Instagram screenshot of Karma video
Ice Spice is an influential star on the rise and with a timely collaboration with ethical underwear brand SKIMs, this brand partnership nearly broke the internet.
To keep the marketing momentum going between collaborations, Swift has also teamed up with brand partnerships that align with the artist’s personal values—including notable collaborations with eco-conscious beauty brand CoverGirl and A