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Being able to research, plan and implement a digital strategy is a sought-after skill across industries. With our certified Digital Marketing Strategy & Leadership course you will know how to manage marketing activities and explore customer experience,
analytics, communication, budgeting and how to drive business performance. Enroll today!Marketing used to be a relatively straightforward profession. Not easy, nor simple, yet there was some clarity as to the boundaries of the role. This applied particularly to communications. Before the rise of online and digital, our communication channels were relatively few. In recent decades, and especially in the past five to ten years, there has been a rapid expansion in the options available to marketing professionals, especially in the area of data privacy.
The introduction of the EU’s General Data Protection Regulation (GDPR) on 25th May 2018 was in many ways a response to this technological expansion. European lawmakers sought to provide a set of principles that would protect citizens’ data. The GDPR has since set the tone for other regions in the world to consider their own approach to regulation of data.