The benefits of Bijenkorf's ShippingPlus service
The benefits of Bijenkorf's ShippingPlus service.
Figures on the results are rare. However, something is known. For example, BusinessWeek reported in 2010 that Amazon Prime broke even after 3 months and not after the planned 2 years. Cause: after becoming a member, customers spent an average of 150% more in the webshop.
Not only did they buy more often, they also suddenly started ordering different products. Former VP Robbie Schwietzer had this to say about this:
In all my years at Amazon, I can't remember another project that was more successful in persuading customers to explore new product categories.
According to British Global Data, 22% of example of whatsapp number in philippines online consumers are now members of a service like Amazon Prime . This percentage is highest among young shoppers: 31.1% between the ages of 25 and 34 are members. Subscriptions for free delivery at fashion webshops are particularly popular.
On average, subscription prices are around 2-3 times the normal shipping cost. Research from carrier Yodel backs up this pricing, with 34% of consumers saying they would be ‘very likely’ to join if it cost £9.99 per year. Add another £3 and demand immediately drops by 40%…
All in all, there is a great opportunity hidden in the subscriptions to translate the huge demand for free delivery into more loyal customers and even more turnover. Take advantage of it!
E-commerce: looking for smart ways to spread out the peaks a little
E-commerce is doing well. Maybe a little too well. Worldwide, carriers are increasingly struggling to meet the huge demand for deliveries, especially around peak times. Both carriers and shippers will have to look hard in 2018 for smart ways to spread out these peaks.
Fortunately, there seems to be a positive side to this. Carriers are fighting hard for scarce labor, which means they will have to focus heavily on good employment conditions and working conditions. It is time to put the hidden heroes behind our new economy on a pedestal. Maybe in 2018 we will trust them so much that we will give them the virtual key to our front door.