Pardot Account Engagement User Rankings
What are scoring categories?
Scoring categories in Pardot allow you to score leads on more than one product, service, or business unit.
They are largely based on the use of folders. This is because philippines whatsapp number example once we assign a scoring category to each folder, prospects will earn category points based on their engagement and interactions with the materials associated with that particular folder.
When we review a user's profile, we will see the generic score along with the score associated with each scoring category . For example, at MarketiNet, since we sell various marketing products, we can have categories associated with: Marketing automation , Web development , Inbound marketing ... and each user will have the associated score informed in their profile, for example:
User 1
Score: 300
Marketing Automation: 100
Web Development: 50
Inbound Marketing:100
User 2
Score: 200
Marketing Automation: 50
Web Development: 150
Inbound Marketing:10
In the first case, we can see that the user is interested in both Marketing Automation and Inbound Marketing; and in the second case, the user is interested in Web Development.
Pardot allows you to create up to fifty scoring categories and applies them to marketing assets such as forms, form handles, file downloads, custom redirects, email clicks, and opens.
Additionally, automation tools can be triggered by a lead's scoring category score, meaning we can use completion actions or automation rules to add or subtract scores.