Where can we cut expenses to keep more cash on hand?
Which marketing and sales tactics receive the highest conversion rates, and which the lowest?
How can we train our reps to sell in a way that resonates with customers?
What technology might equip sales reps to sell better?
Red flag: If you have difficulty gathering useful insights numbers in korea from your data, you may need to ask different or more specific questions. Take another look at what you need to know and reevaluate what questions you should ask and what kind of data may answer it.
Work with what you’ve got
If the data you have isn’t doing what you need, it’s tempting to toss it all out and start all over again. But you don’t have to go back to square one on prospecting—work with what you’ve got and enrich your CRM’s database.
Maybe you’re struggling to create customer segments because you have only the most basic information: job role, industry, company revenue. Enriching your database with further information on existing contacts instead of scrapping the list will give you more valuable insights without. Make sure that your existing information is up-to-date and add additional data points that cover firmographics, psychographics, geography, and more.
Red flags: If your emails bounce at a high rate or your information is inconsistent between tools, it’s time to enrich and update that data. Choose lead enrichment software that can deliver contact information and firmographics with reliable accuracy.