Blogging Done Right
Today we’re going to dive into the what, why, and how of the SmartDreamers blog . We’re going to include some statistics to highlight both the short-term and long-term benefits of a strong blog . For simplicity, we’ll use the same sections as in our last article , and then relate each aspect to statistics that show how each impacts your performance.
Guide to Blogging
Regular Posting Schedule: Boost Your SEO
One of the first things we tell our clients is that they need to have cambodia whatsapp number regular, consistent posting schedule to see improvements in their SEO . There are many reasons for this, and there is no single definition of the “right” schedule – it depends. We’re not going to examine your topic, industry, staffing, or other factors here. The best answer we can give when asked about this is “experiment and analyze.”
That's exactly what the professional bloggers at SmartDreamers did. The result of their research was to establish a schedule of 2 regular posts per week, with special reports slipped in as a third post most weeks as well. Thanks to this schedule, their readers could expect fresh content on a constant basis, and search engines had plenty of new pages packed with interesting keywords and topics to index. These factors contribute to a steady increase in page views and organic search results .
organic search numbers paint a picture of SEO success
SmartDreamers’ organic search numbers are promising, with nearly 6,000 visits from organic search results pages and a 4.3% lead conversion rate (2-5% is considered a good target) from those visits, resulting in 256 new leads in the past 90 days alone.
blog view statistics show continuing growth in readership for SmartDreamers
Over the past 90 days, blog visits have skyrocketed, especially year-over-year. This reflects the shift to a consistent publishing schedule and the other aspects discussed below, all implemented over the previous 12 months.
Targeting Conversions: Grow Your Contact Database
Conversions are primarily created through eBook links and newsletter subscription forms located at the bottom of each blog post and in the header. Using a template for posts, the bottom of each post displays a selection of eBooks on related topics. These links lead to a simple form that collects visitors' contact information to add to SmartDreamers' contact database . Each subscription request does the same, as well as providing consent to receive more emails in the future.
The click-to-submission rate is a metric that lets a business know how many people click through and request more information by submitting their contact details. This could be a CTA, a subscription request, a demo request, etc. This number is usually broken down by page, category, or a similar factor.
view-to-submission rates for SmartDreamers sit at the high end of their target