Your blog needs to fit into a niche—a topic area. This could be something very broad like “travel” or “parenting”, though it’s often helpful if you can define it a bit more narrowly.
You could narrow down your niche by focusing on your audience: “traveling after retirement”, for instance, or “parenting kids with special needs”.
You could also narrow your niche by picking a smaller topic within it. For instance, mexico phone number search instead of writing about “online gaming” as a whole, you could focus on “web browser games”.
Having a niche is important because it helps you build a readership.
If you just blog about anything and everything that interests you, it’s hard to get readers to stick around. They might read a post or two—but they won’t come back for more, or subscribe to your email list, because they’re only interested in one of the many topics you write about.
If you’re not sure what niche to choose, take a look at my guide to picking a blog niche. It includes 60+ niche ideas and examples to inspire you.
Tip: Want to cover a range of topics related to your interests? A lifestyle blog might be a good fit for you. Here, the “niche” is you—and you’re focused on providing content that interests your audience, often covering a range of related areas like beauty, fashion, travel, and health & wellness.
Your blog’s niche may also influence the name you choose for your blog. There are three main options here:
Use your own name or a variation of it. A big advantage of this is that it’s easy to adjust your niche—or even change it altogether—in the future. I use a variation of my name as my blog’s name: my name is Ryan Robinson and my blog is RyRob.com.
Use a keyword that relates to your niche. This used to be considered good practice for SEO, but these days, it’s believed that having a keyword in your domain isn’t necessary. A good example of this type of blog is SmartBlogger.com, which incorporates “Blogger” into the domain name.
Choose a name that you can turn into a brand. You might decide not to use a keyword at all, but instead choose a word or short phrase that you can develop as a brand (after all, “Amazon” doesn’t have anything to do with rivers and “Apple” doesn’t sell fruit). Moz.com has this kind of name—having developed from its original keyword-focused name, “SEOMoz”.