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What is consumerism?
Consumerism is a social trend that promotes the acquisition of services or products in an excessive or cumulative , even unnecessary, manner. This type of trend is driven by advertising and the desire for status within a culture in which the purchase of products or the contracting of certain services is promoted as the only way to personal satisfaction, often generating the opposite effect, which is consumer dissatisfaction , especially when paying for something totally unnecessary.
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Consumerism in the digital age: the influence of online marketing
The role of digital marketing in creating consumer habits
In recent years, the Internet hr email database has played a crucial role in consumer habits, since, through content, targeted advertising, social networks and other online channels, brands can directly influence purchasing decisions, encouraging the constant desire to acquire new products or contract services .
However, even though a digital marketing strategy can be used to promote responsible consumerism, based solely on the consumer's needs to offer them products or services that are truly useful and necessary, sometimes they are unnecessary even though they are presented as something essential.
This means that a company can use its digital marketing strategies to encourage both responsible and irresponsible consumption , since its strategies are based on algorithms, behavioral analysis and other data that allow the identification of consumption patterns that promote purchases. In addition, through promotions, discounts or other advertisements, it can encourage impulsive purchases, something that is directly related to consumerism.