KPIs for B2B e-commerce: 10 metrics and indicators to monitor

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Looking for KPIs for B2B e-commerce? This means that you have made the decision to implement B2B e-commerce in your management or sales representation. Congratulations! Know that, according to the most recent data available, this was a very wise decision.

Now it’s time to learn how to manage a sales platform, especially if you’re new to the online world! But don’t worry: with the help of data that allows you to visualize the success or failure of your initiatives, this will be easy.

Discover the best KPIs for your online store below!

What is a sales KPI for B2B e-commerce?
KPIs for B2B e-commerce (Key Performance Indicators) are a selection of the most important values ​​that you need to track to monitor your operation.

Managers and sales representatives are what is postal code of hong kong already familiar with monitoring results. After all, without it, they can hardly know whether they themselves — or their teams — are performing well.

Or, even if the customer is satisfied. Therefore, they usually work with sales indicators and metrics that help in decision making.

If that’s not your case, no problem! We’ve already covered the topic here and you can find out more about it in a few minutes.

Read also:
-> 17 key sales metrics and indicators you need to know

In general, knowing the main metrics and indicators for online sales is important for several reasons. But, without a doubt, one of the biggest ones is defining your KPIs.

They will be the pillars that will need to perform well for everything else to be supported.

Why track KPIs in B2B e-commerce?
Monitoring metrics for B2B e-commerce means being responsible for the sustainability of your business . And we are not talking (only) about good environmental practices. But also about other criteria that embrace a common acronym for today's successful companies: ESG.

It stands for “Environmental, Social and Governance”. These are the foundations of a sustainable business. And they have even been a guide for large investors when choosing the companies in which they invest.

Therefore , monitoring the right KPIs for B2B e-commerce ensures stability, longevity, scalability potential and success for your business . Of course, if they are well managed and correctly shared with the team.

Finally, it is also important to understand that common metrics, used in day-to-day sales, are not enough to know if your B2B e-commerce platform is performing well.

That is why there are specific indicators and metrics, which will be presented below. We will position them as KPIs, as they are all extremely relevant.

But remember: only you can define what the TOP key performance indicators are for your business, okay?

What are the most important KPIs for B2B e-commerce?
This list of 10 KPIs for B2B e-commerce will help you get an initial idea of ​​which areas need to be monitored for the success of your online sales. Follow along!