Combine B2B marketing strategies for distributors with data-driven marketing and sell more

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Have you, as a distributor manager, heard about data-driven ? The concept has dominated the management world in recent years, due to the advancement of digital transformation. In short, the term means “data-based” and indicates the need for today’s professionals to base their decision-making on reliable information .

However, data-driven marketing doesn’t just apply to team management and internal business decisions. It affects all areas of the company, including the creation of B2B marketing strategies for distributors . That said, if you’re not yet familiar with the topic, it’s time to take the first steps!

Follow the content and ensure efficient marketing management capable of bringing great results to your distributor.

Importance of B2B marketing for distributors
As important as good marketing actions are for any business, there are still distributors who do not invest in this sector.

However, this can be a big mistake. As the what is postal code of thailand B2B market changes, which is becoming increasingly technological, retail buyers are also changing.

In fact, in 2020 alone, more than 40% of them , according to the Consumidor Moderno portal, started to shop online. This completely transforms the relationship between management and customers, as it becomes necessary to look beyond offline relationships.

Managers need to invest in the distributor's online image , reaching buyers before the competition and ensuring they are seen as the ideal purchasing choice.

One of the best ways to expose your business to the public is through well-aligned B2B marketing strategies . But with so much information circulating at once, how can you ensure that this marketing will bring results?

That’s where data-driven marketing comes in.

B2B Marketing for Data-Driven Distributor
Today, there are several systems available to help distributor managers improve the flow of flows within the company.

CRMs, ERPs, sales forces and B2B e-commerce platforms are just a few examples. Most of these software programs provide managers with valuable data that is not always well utilized.

Think: is it a recurring practice in your routine to evaluate indicators, key sales metrics and reports generated after each sales cycle ?

If the answer is no, it’s time to rethink. You may be missing out on insights that help you understand the behavior of your customer base, the market, and everything that surrounds these two scenarios.

Using indicators to analyze B2B marketing results for distributors
These are just a few examples of indicators that you can see within our sales system!
And what’s more! Evaluating the right data can even help you understand what potential customers expect from you.

This way, you create strategies that are perfectly aligned with the demands of both those who already trust your business and those who are not yet familiar with your distributor.

If you still need more information to convince yourself of the relevance of data-driven B2B marketing for distributors, here it is:

48.4% of companies that invest in data-driven strategies tend to experience significant cost reductions , according to a Harvard study published by Portal Sydle.

It's time to put your fears aside and get your hands dirty!

What type of B2B marketing should distributor managers apply?
In general, the growth strategy of distributors is based on having customers who buy repeatedly.

Preferably, with long-term contracts and in large volumes. After all, this gives the company financial stability and allows it to plan for growth.

To achieve this, it is very important to create strategies that generate a feeling of trust in the public and — even better — position you as an authority in the market .

You need potential customers, and even your existing base, to feel like they are doing the right thing by signing longer contracts with you.

Therefore, it is interesting to invest in a branding strategy . Known as “brand management” in Portuguese, the term refers to a set of strategies to clarify the brand’s positioning, values ​​and purpose.

The actions focus precisely on awakening sensations in the public, such as admiration, desire and trust.

Along with a good branding strategy, of course, the manager must invest in actions to educate the customer (so that he arrives more “ready” to you, increasing the chances of closing the sale ), retain the existing base and attract new buyers.