Modern market research

[robiulhasan]

Remember, customers just give you data. They rarely give you insights. It’s up to the brand to glean the insights from the data. So it’s a two-step process:Data collection: Collect the data to find out what customers are saying and doing.
Data analysis: Analyze the data to find out what customers are thinking, wanting, and needing, where their pain points are, and where potential moments of surprise and delight occur.
Using these insights, you can then aim to improve custo
mers’ experience of your brand.


Digital marketing has been evolving over thecell phone number lists last 20 years. Market research methods have had to change to keep up.

Listen to customer expectations
As technology has advanced over the last few decades, so have customers’ expectations.

Customers now expect brands to:

Understand and meet their needs.
Serve them in an empathetic way.
Hear what they have to say and act upon it.