Customer Journey Variations

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The order, types, and various stages are included in the customer journey and are based on your goals linked to defined campaigns, products, services, and customer types. It is like an ice cream sundae if you think of a working funnel. Everyone is served in a tall bowl filled with scoops of ice cream topped with sweet treats. Some have whipped cream spread on them, cherries, and nuts and some don’t. This allows the distributors to change and enhance the deal with their listeners at the ideal time, with targeted content to draw them to the BOFU. The right outreach is like finding an extra cherry under the second scoop of vanilla flavor. To make the users’ journey enjoyable, try using the strategies of Best SEO Companies in India .

How the phases fit together and flow depends on your unique sales process and your goals from start to finish. The customizable arrangements are endless. Here's a sample.

There are five stages to ADEPT’s marketing funnels: awareness, differentiation, experience, clicks whatsapp number south africa detail, and transaction. You can see how this highly personalized customer journey flows through the compelling words of the furniture.

The AIDA marketing funnel generates awareness, interest, desire, and action. This is a more outdated flow for marketers working to sell goods and services.
ACCLA’s marketing funnel is geared towards driving online brand engagement. A viewer’s engagement works through awareness, consideration, conversion, loyalty, and advocacy. The ultimate goal is brand awareness through discussions with influencers or UGC from fans.
The CNCP funnel encourages donors to put their money where their profits are. This four-stage nonprofit-focused journey flows from Capture to Develop, Convert, and finally Partner.
Salesforce clarifies that taking the time to map out the buyer’s journey and find the variant that works best helps:

Discover where and how customers engage with your outreach
Fine-tune how to solve consumer needs at various stages of the marketing funnel
See if the order of the steps really varies to achieve your goals.
Show your sales team the methodology you are using to generate leads for them.
Determine the gaps in your sales cycle
Find out where to focus your efforts to maximize ROI.
You need content for the customer journey
Other analysis
The average business-to-business buyer is 57-70% through their purchasing decision — yes, and the third stage of our opening funnel — before engaging with a sales description, according to research conducted by the company's corporate executive board of marketing directors in partnership with Google.

A sales associate in a brick-and-mortar store wouldn’t think of waiting to approach a consumer first as they walk up to the sales counter with their purchase in hand. This means it’s a good idea to get in front of your viewers and talk to them about your content marketing properties as early as possible, especially in the TOFU.
HubSpot shares that 88% of business-to-business marketers use custom content to engage their customers at many stages of their marketing funnels. However, 65% don’t know what types of content are most effective. When it comes to content creation, they recommend leaning on high-value, SEO-optimized written content, such as blog posts, eBooks, reports, and whitepapers filled with unique research.