through custom audiences?

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By using Driftrock's audience synchronization solutions, you can ensure you're GDPR compliant. Our software can sync your CRM lists and segments every three hours. So, every time someone unsubscribes from your CRM, they'll be removed from your custom audience on Facebook, LinkedIn, or Google Matched Audiences. Learn more about our GDPR solutions for digital marketing.What are the consequences of non-compliance?
Seriously: don't even think about trying to get away with it. Penalties for GDPR non-compliance are fines of up to €20 million, or 4% of your annual global turnover.

Also keep in mind that as GDPR becomes more widespread, consumers student data will become increasingly aware of it and therefore know their rights, their ability to complain, and the possibility of claiming compensation. You don't want to be on the wrong side; it's not worth risking your brand's reputation.

Consider PPI: no one had heard of it ten years ago. It's now part of consumers' consciousness, as is its potential for reward.