The renowned Chilean communications device brand Motorola decided to implement online platforms and formats, achieving greater reach and more efficient investment. This was reflected in significant growth in its brand metrics, as well as an increase of approximately 25% in its sales in that country.
How did they do it? In order to consolidate its brand in Chile, Motorola focused on the digital channel, with dynamic nepal mobile database and a highly flexible strategy.
One of the most notable aspects was the fact that digital marketing served to reaffirm its impact on brand metrics, and to ensure that Motorola remains among the most sought-after options among consumers.
Between December 2014 and March 2015, Motorola Chile's YouTube channel grew by approximately 51%. What's more, it achieved the highest number of views for a brand in the telecommunications category in that country.
In addition to all this, a study led by the company found that brand awareness grew by 50% and purchase intentions rose by 57%.
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