They keep attention high because they show advantages, goals or novelties.
They reward the user's attention through a CTA. Watch this video
In your case, in addition to list videos, to make your brand and your services known you can offer video tutorials, before and after videos (to highlight the advantages of a product/service), POV videos (effective because they allow the user to identify with the video) and finally behind the scenes videos (ideal for underlining transparency and authenticity).
Memes
Among the types of content to danish number phone publish to grow your brand, the third place goes to MEME or GIF. These two types of content are the favorites of the new generations because they allow the brand to convey a message through the personalization of an everyday situation in an ironic way.
Personalized content is appreciated by users because they can identify with and perfectly understand the situation described. In this way, the content has a high probability of being shared. The best platforms to publish this type of content are Instagram and TikTok. In fact, the latter social network usually recommends (in addition to long and discursive videos) also carousels (have you ever tried to publish one? How did the results go?).
Ryanair Italy memes
Yes, we couldn't help but include the Ryanair Italia Instagram account among the examples.
Lately, we all remember the hilarious work done by the social media manager of this page (you're laughing looking at the photo below, right?).