Cart abandonment is a common challenge for conversion rates. To identify if this issue affects your store, review the Abandoned Checkouts section in Shopify .
Fortunately, there are effective strategies to recover abandoned carts and persuade users to complete their purchase:
Customize your abandoned cart emails from Shopify or by using a marketing platform like Klaviyo .
Include a discount code in your emails to recover lost sales.
Set up an automated multi-email sequence to increase conversion opportunities.
Eliminate the “Review Your Cart” page and use a slide-out cart with a button that takes you directly to checkout.
Add a “Buy Now” button with dynamic checkout to your product pages, allowing customers to skip straight to checkout.
Customize your Shopify theme to add dynamic checkout
Removing unnecessary steps in the checkout process can optimize your conversion rate and turn more visitors into customers.
Are pricing or payment options a barrier for your customers?
If your conversion audit reveals that customers make it to the final step of their purchase, but abandon at checkout, it’s time to evaluate whether your pricing or payment options are causing friction. Here are some steps you can take:
Re-evaluate your product prices and canadaphone shipping costs to make them more attractive.
Set a minimum amount for free shipping to encourage larger purchases.
It offers different shipping rates, from a standard economy option to express shipping.
Expand payment options by incorporating mobile methods such as PayPal , Apple Pay or Google Pay .
Offer new customers a discount code for their first purchase via a pop-up, using tools like Privy .
Pop-up with discount code at Play with Pieces
Play with Pieces takes advantage of this strategy by offering a discount that users can apply directly at checkout, motivating them to complete their purchase.
Making the checkout process as seamless as possible is key. A simple, frictionless experience at this final step can make all the difference in increasing your conversion rate.
Are you using remarketing strategies with your website visitors?
Remember that not all visitors are ready to buy on their first visit. Depending on the price and type of product, buyers may need more time and consider several options before making a decision.
Remarketing allows you to re-engage those who previously interacted with your store, whether by abandoning a cart or visiting a specific product page. This strategy can take several forms:
Email marketing : Send discount codes or personalized reminders to those who left items in their cart.
Retargeting Ads : Show personalized paid ads to visitors about products they viewed on your site.
For example, Facebook ads are a popular choice for retargeting. These campaigns allow you to show specific products that visitors have already explored, maximizing the chances of conversion. Although it requires initial setup for campaign creation , retargeting is one of the most effective advertising strategies for keeping your brand top of mind for potential customers.
Do you know how visitors interact with your website: what they click on, how they navigate, or what they search for?
If you're not clear about where your customers might be having trouble understanding your brand or product, a conversion audit can help you identify problem areas. Tools like Hotjar or Lucky Orange allow you to record and observe real user sessions browsing your website.
Heatmap generated by Hotjar showing user interactions on a web page.
Hotjar offers the ability to view recorded videos of users shopping on your website.
Hotjar goes one step further by providing heatmaps that indicate where users click, scroll, or leave your site. This visual analysis allows you to detect bottlenecks in the user experience and improve their journey to checkout.
Another way to better understand your visitors is by enabling a search bar on your homepage. Shopify offers “Most Popular Online Store Searches” reports, which can show you what terms your customers are searching for. If users are having trouble finding products, these reports will give you clues on how to improve your navigation.
Screenshot of Shopify's search report showing the most searched terms by users.
Adding popular search terms to your site's main menu not only makes navigation easier, but it can also have a positive impact on your conversion rate.
What other factors could be making it difficult for you to convert visits into sales?
Analyzing your data and adjusting your user experience based on e-commerce best practices can fill gaps in your sales funnel. If you're already driving traffic to your store but still not converting, ask yourself:
Are you selling the right products to the right audience ?
Have you focused on a niche ?
Are you attracting high-quality traffic ?
Are you capturing emails to convert visitors into customers through email marketing?
Have you asked for outside feedback (for example, in communities like Shopify )?
Are you using tools like links in bio to optimize your social media marketing efforts?
Remember, an online store is a constantly evolving project. Conducting a regular conversion audit can help you adjust and optimize your website over time, increasing your chances of converting more visitors into customers.
Conversion Audit FAQs
Why is my store getting traffic but not making sales?
If your store is generating traffic but not sales, there could be issues with key aspects of your website. Common reasons include a confusing call to action, unintuitive navigation, unprofessional branding in the eyes of shoppers, or technical errors. If users are adding products to their cart but not completing the purchase, check your pricing and shipping rates, as these could be deterrents.
How to convert traffic into sales through a conversion audit?
A conversion audit can help you identify problem areas on your website. To convert traffic into sales, it’s critical that your landing page is user-friendly, visually appealing, and has a clear call to action. Additionally, make sure your site’s copy connects with your target audience and addresses any issues that may be hindering the purchasing process.
Why am I getting clicks but no sales?
If you’re getting clicks, your products are generating interest. However, if they’re not converting into sales, something is wrong with the customer journey. Conduct a conversion audit to take a critical look at your site: Is it easy to navigate? Are your prices competitive? Are the steps to complete the purchase clear? Addressing these issues can make the difference between a click and a purchase.