Tools to Improve Your Real Estate Marketing Strategy

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Digital tools
You can no longer ignore digital tools to develop an effective real estate marketing strategy . These allow you to reach a wide audience , more easily personalize your interactions , but also optimize the visibility of your properties . Here are some tools that you can integrate into your strategy:

Social networks:
Social networks , such as Facebook, Instagram, LinkedIn or more recently TikTok, offer valuable advantages to promote your real estate and better interact with your audience . These platforms allow you to reach more potential customers , generate better engagement , and strengthen the notoriety of your business . By publishing varied content (photos, videos, customer testimonials or virtual tours), you can attract more attention and generate interest in your offers .

For example, your agency can use Instagram to post high-quality images and videos of your contact number example philippines properties for sale. While Facebook can be used to host online events, such as virtual open houses.

The website:
A clear and organized website is a major asset for your real estate marketing strategy .

It serves as your online showcase to present your goods, share some important information about your services , and provide useful content to visitors. A website also gives you more credibility with your potential customers since according to a study by Weebly, " 56% of consumers surveyed say they do not trust a company that does not have a website ."


For example, your agency can optimize its site with virtual tours or blog articles on real estate topics that will interest certain visitors and attract them to your website. This will allow you to strengthen your position and expertise in the market.

Sending professional SMS:
Sending professional SMS is the ideal tool to communicate directly and in a personalized manner with your customers or prospects.

Among its advantages, we find a high opening rate (97% of SMS are read) and almost instant reading (90% are read within three minutes of receipt). You also have at your disposal many tools to use it (SMS platform, API, plugins, etc.). SMS can be used to inform your customers of a new offer , remind them of an appointment or even invite them to participate in a competition !

For example, your agency can use SMS to inform its prospects of a new available property , invite them to a visit or remind them if it is already scheduled . This ensures that your communication is both effective and direct .

These digital tools , when used well, can therefore improve your visibility and efficiency in the real estate sector.






The more “classic” tools
To accompany digital tools, more "classic" methods are always effective in optimizing your marketing strategy . Some potential customers will be difficult to reach with digital tools because they do not use them or use them very little. Physical tools can be your solution because they will allow you to reach them more easily !

Word of mouth:
Word of mouth is one of the oldest marketing tools and yet it remains as effective as ever . Customer reviews bring significant credibility . According to a study by Easy Panel Testntrust, they are consulted by most French people (9 out of 10) and 89% of them find them useful . You can also set up recommendation methods so that your customers talk more about you to their network in exchange for benefits such as discounts or gifts.

For example, your agency can incentivize your clients to leave positive online reviews . You could also offer a "referral" program where your current clients will be rewarded for any referrals that result in a sale or rental.

The press:
The press , whether local or national, is an ideal tool to increase the visibility and notoriety of your real estate agency.


Articles in newspapers , specialist magazines or even press releases allow you to reach a wider audience and position yourself as a serious and ambitious agency on the market.

The written press is still as useful for promoting goods, especially with a printing cost that has fallen. This allows us to keep "physical paper" , which is very appreciated by many readers.

For example, your agency could publish an article in a local newspaper featuring a new property for sale or announce an event such as an open house.

The leaflets:
Leaflets remain a direct way to communicate with a more local audience . They can be distributed in mailboxes , at local events , or in strategic locations such as local businesses. They can be used to promote your properties , share special offers or announce an upcoming event , and all this in a geographical area close to your real estate agency.

For example, your agency may distribute flyers in a particular neighborhood to inform residents of a new property for sale. The flyers may also contain useful information , such as tips for selling properties .

By combining these more classic tools with digital tools, you can optimize the impact of your real estate marketing strategy .