Direct and messenger mailings as a way to promote a store on Instagram

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Sending messages to Direct can help you attract additional attention from your subscribers. There are many reasons to reach out to your audience in private messages.

Option 1 - "Welcome letter"
Direct and messenger mailings as a way to promote a store on Instagram

A great reason to write to a user is to greet saudi number mobile them after they subscribe to your account and tell them something useful. For example:

provide a welcome discount on your first order;

tell about your store;

provide information about upcoming promotions, discounts or product of the week;

guarantee assistance in choosing a product, free consultation, etc.

The mailing list allows you to segment your new audience by dividing your subscribers into groups:

those who ignored the letter;

those who read and did not respond;

those who read and responded.

It makes sense to interact with each category of subscribers in different ways. Of course, it is easiest to work with the third group, but representatives of the first two can also become customers of the store, the main thing is to find the right approach to them. There is also a group of people who will unsubscribe from the account after receiving a message, that is, it is a kind of "filter" of non-target customers.

Option 2 - "After the competition"
Direct and messenger mailings as a way to promote a store on Instagram

When organizing a contest, you can enhance its effect by sending it out in Direct. For example, those who took part in the event are sent information about an additional discount on the store's products. It is not a fact that many will respond to this offer, but the audience will be warmer, and it will be easier to work with it. In addition, in this way you can compensate for the loss in the contest for participants who were upset by this circumstance.

Option 3 - "Invitation to an event"
If the store operates not only online but also offline, you can create a mailing list inviting subscribers to some event - a theme evening, a party or the opening of a new store. In addition to the invitation itself, you can provide an additional discount on purchases to increase the motivation of potential participants.

Sending out messages to Direct may result in sanctions from the social network for the store, so it is important to follow a number of rules.

The number of messages sent per day should not exceed 50-70, otherwise the mailing may be perceived as spam.

Messages must be different . Mass mailing of identical messages is also considered by the system as spam. You can use a randomizer to make the text of the letters different.

Sending out letters manually is quite difficult, if not impossible. It is easier to use a quality service for this. It will allow you to come up with different variations, as well as track subscribers to whom you need to send messages. Convenient tools for sending out mailings are Leadfeed and iDirect.

Newsletters are convenient in terms of increasing the efficiency of moving potential buyers through the sales funnel.

How to promote a cosmetics store on Instagram (or any other) and make a new subscriber become a regular customer? To do this, you need to select four tools:

Lead magnet . This is a product that is sent out for free in exchange for consent to the mailing and is of great interest to customers. At the same time, the store should not spend large sums on its creation, otherwise the method will not bring the desired effect. A good option is to develop some truly useful information product.

Tripwire is a product at an attractive price for the customer. Despite the small income from its sale, the store comes into contact with the buyer and gets the opportunity to turn him into a regular customer. You can make a big discount on an expensive product in exchange for a publication with the store's hashtag.

The main product with a full price . To sell it, you can offer special conditions, for example, free shipping.

A profit maximizer is a product that is ancillary to the main product.

Then a chain of publications and letters is created that will move the user from one product to another. A post or story is made in which subscribers are offered a lead magnet. Those who agree to the mailing list can be offered a tripwire after some time, then the main product after a couple of weeks, and after the successful purchase of the main product, a profit maximizer.

By creating such a sales funnel, the store will create conditions for increasing the activity of buyers. Its meaning is that for simple actions subscribers get the opportunity to acquire some benefit, their loyalty to the store gradually increases.