Does a lead appear to meet your MQL requirements? Then it is important to manage the expectations of the lead to prevent disappointment. By communicating transparently and realistically to prospects, you can also influence lead quality. If a prospect knows what to expect in terms of waiting time and the method of contact, there is a greater chance that he or she will not be disappointed. Keep a prospect warm.
Key takeaway
If you don’t focus on the quality of your leads, this can damage your brand in the long run. Think for example of a mismatch in your marketing efforts, a long lead time in your sales department email id database free download and negative reviews. Acquiring a few leads with a high return is much more interesting than generating large numbers of leads with a low return. Choose an efficient and sustainable strategy: more turnover for less time and money. This requires insights, but also courage.
Understand and guide your customer
Want to get more valuable leads? Then you'll need to get started with personas, lead magnets and strategic funnels. This will help you reach the right target groups, collect the right data and convert leads into customers. This online course package will teach you practical tips, tools and examples in 3 hours to get started with right away.