They can compare different products

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ey Takeaway: If your website doesn’t inspire trust, then it’s unlikely that a potential customer will decide to make a purchase. When considering this 2025 CRO trend, it’s important to pay attention to the website’s landing page. After all, according to statistics, websites that include social proof can increase conversions by18%. Place reviews, product photos, company certificates to create only positive feelings about future cooperation with the brand.

SEO Relationships Still Matter
Competitors can intercept a potential customer at any stage of the marketing funnel. To avoid this, it is important to track microinteractions — points of contact with the brand to satisfy “instant” needs. In general, they are divided into the following groups:

“I want to know .” Users are looking for answers norway email list to specific questions. For example, “why do I get sick in the fall,” “tiktok trending hashtags,” “how to sleep soundly,” etc. In response to such queries, brands can provide valuable informative content — blog posts, how-to videos.
How to Optimize Conversion Rate in 2025? TOP 8 Trends to Maximize Profits

"I want to go" . Users search for local establishments they want to visit. For example, "restaurants nearby", "order delivery", "Pozniaky hospital", etc. Local search engine optimization and proper completion of the Google My Business profile will help increase visibility in local search results .
How to Optimize Conversion Rate in 2025? TOP 8 Trends to Maximize Profits

"I want to do" . At such moments, users search for instructions on how to perform certain tasks or actions. For example, "how to bake a chocolate cake", "how to dress stylishly". The answer to such queries can be how-to materials, interactive content (video, infographics), guides.
How to Optimize Conversion Rate in 2025? TOP 8 Trends to Maximize Profits

“I want to buy” . In this case, users are ready to make a purchase. by their characteristics or cost. Make sure that the information about your product is easily accessible and up-to-date, optimize the product cards and descriptions. And do not forget about the Google Shopping settings
How to Optimize Conversion Rate in 2025? TOP 8 Trends to Maximize Profits

How do you track microinteractions? It’s simple — since they are more common on mobile devices, it’s important to take care of optimizing your website for mobile gadgets. It’s also important to create content that meets the typical types of microinteractions for your target audience. Use analytics data and third-party services (e.g.Google Trends) to understand what content users are most often searching for.

Key takeaways: Use the data you gather to personalize content and offers based on user behavior and preferences. After all, tailoring messages, content, and ads to the individual needs of individual users increases the likelihood of attracting customers at “critical” moments.

Read also : Website navigation: how to optimize so that the client doesn’t “get lost” on the way to purchase
Conclusions
We hope that this article has at least slightly lifted the curtain on the near future of CRO. As in previous years, first of all, it is necessary to focus on the specific needs of users and their interests. AI tools, predictive analytics methods and chatbots will help with this.

To increase conversion rates, it is more important than ever to take care of an intuitive website, privacy protection, and trust signals. By following the tips above, you will definitely be able to achieve your business goals in 2025!

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