How to Get More Leads on Your Website

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Content
Why Widgets Bring Leads
Success Statistics
In my experience, chats and requests account for an average of 10% of site visitors' requests. Is that a lot? It depends on the total number of requests. If there are 20 requests per day, chats and requests account for only 2 of them; if 5,000 potential clients contact each day, there are already 500 requests! Half a thousand potential clients who can bring in profit. 500 people that a company can lose if it does not pay attention to modern conversion methods .

Why Widgets Bring Leads
Almost every modern website has call tracking or a widget for telegram free number iraq communication between a visitor and a company employee. This is due to the general trend of "going online", which is typical for all markets. Here, an important psychological moment comes into play: a potential client does not want to call anywhere, because to do this, they have to dial a number and spend their personal time.

Many companies in the real estate, automobile, medical and banking sectors do not pay enough attention to online communication widgets . They are of the opinion that in a personal conversation you can persuade a client to buy a product or order a service. But if the visitor does not want to talk, he will simply leave.

To prevent this, you need to make the process as convenient as possible for the client. Let them choose how to contact you.

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You can achieve results by following the following rules.

1. Distribute widgets across pages correctly.
If a pop-up window with a callback offer appears on the first page 5 seconds after the visit, it is unlikely to be effective. The client has not yet had time to familiarize themselves with the offered product, has not yet become interested in it. At the same time, for different industries, the time for a banner or chat with a recommendation to appear will differ. For example, pizza or other food is chosen quite quickly - only 2-5 minutes, and wedding dresses - long and carefully, an hour or more. Accordingly, in the first case, the widget will appear after 30-60 seconds, in the second - much later.

2. It's better not to impose yourself.
An interested visitor will definitely consider the offer. It is better not to convince him with the same callback forms on each page - this will certainly cause irritation.

3. It is advisable to think when a visitor has questions.
Web analytics tools will help with this, where there are heat maps of clicks, viewing depth and other behavioral characteristics of site visitors. A potential client will want to leave a request when viewing pages with certain content: "Crediting", "Registration", "Documents". It is recommended to launch widgets after visiting them. This can be a banner with a discount or a special offer. If the site visitor still has not found the information he is interested in, it is better to correct this situation.

4. The client needs freedom of choice.
If the visitor has refused the application/call/communication with the operator, do not constantly repeat the offer. It would be better to gently remind him about the possibility of contacting via the widget 5 minutes after visiting the site or at the end, when the client is about to leave the site. For example, you can say that the company is ready to offer a deal on favorable terms.

Setting up a form of communication with an online consultant depending on the product the visitor is interested in. For example, if a person views all pages with cash deposits, he can be advised of a specific deposit via chat.

5. Individual offers.
Every person likes to be appreciated. Web analytics tools will help you understand what is interesting to a visitor who visits certain pages. All user behavior on the site is recorded, so you can get quantitative confirmation of your hypotheses about behavior on the site. This will allow you to configure the work of widgets rationally, based on reliable statistical data. For example, if a user visited the section with one-room apartments, and then went to the "Lending" page, you can offer him a loan for "odnushkas" on favorable terms through a chat or a special banner.

You can make the contact form noticeable, colorful, interesting, but unobtrusive. If the standard widget design is not suitable, it makes sense to order the development of an individual appearance.

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Success Statistics
One of CoMagic's clients needed to create a system of end-to-end analytics with the installation of additional communication channels. The installation of widgets increased conversion. The client wanted to receive even more requests. We analyzed the behavior of visitors and predicted their most likely actions. Then we personalized all requests and configured widgets accordingly.

Result: before widget optimization, there were about 203 requests per day. After the setup, the figure increased to 384.

Remember! Just a couple of changes in the widgets can increase conversion by almost 50%! Never underestimate feedback. Correct settings will increase business profitability and help create an effective channel of communication with customers.