Black Friday in restaurants is one of the most anticipated periods for consumers and establishments, which has great potential to take advantage of the increase in consumption.
During this period, customers are looking for offers and benefits, which creates opportunities to attract more customers and sales intermediaries.
But how do you do this strategically in your restaurant?
Below, we list 5 strategies for your restaurant to make the most of this date!
Index
5 Black Friday Sales Strategies for Restaurants
Create Specific Black Friday Promotions for Your Restaurant
Centralize and automate your delivery service, managing all your orders with Cardápio Web
Use the Digital Menu for Black Friday Sales
Partner with Delivery Apps
Create Urgency with Limited-Time Campaigns
Use Digital Marketing to Promote Black Friday Deals
Conclusion
5 Black Friday Sales Strategies for Restaurants
Black Friday at the Restaurant: 5 Sales Strategies
Create Specific Black Friday Promotions for Your Restaurant
Offers are the foundation of Black Friday, but it’s important that they are attractive and offer real benefits to customers. Some ideas include:
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Progressive discounts : The more the customer consumes, the greater the discount.
Exclusive dishes or combos : Create special combos for Black Friday with reduced prices or extra items to orders.
Discounts on specific orders : Offer discounts on popular dishes or desserts to encourage additional sales.
An interesting strategy is to create promotions limited to specific times of the day, which helps to control the flow of customers and avoid overcrowding during the busiest period.
Use the Digital Menu for Black Friday Sales
Sell more on the digital menu
Black Friday at the Restaurant: 5 Sales Strategies
Digital menu technology offers advantages that can transform the shopping experience and the interaction of your Black Friday sales at the restaurant.
This system allows customers to view offers and place orders directly from their cell phones, which speeds up service and improves your customer experience .
See how Cardápio Web's digital menu can be an excellent strategy to take advantage of Black Friday at your restaurant:
Highlight special offers and combos : On our digital menu, you can organize Black Friday promotions in a specific section, making them easier to access and drawing customers' attention to special offers, allowing them to quickly find the dishes or combos on sale.
Fast service : One of the biggest attractions of our digital menu is the convenience of ordering and paying directly from your cell phone, without having to rely on physical service, so customers can take advantage of promotions without delay, especially during a period of high demand like Black Friday.
Limited-time promotions : The digital menu can be easily updated with flash promotions, providing a sense of urgency. For example, you can create offers that are only valid for a certain number of dishes for a short period of time and communicate this on the digital menu itself.
Integration with loyalty and discount systems : Our south korea phone number data digital menus allow you to integrate loyalty programs and automatic offers. This way, loyal customers can enjoy the benefits directly in the app, without needing printed vouchers or coupons, or that also encourage repeat orders.
With Cardápio Web's digital menu, your restaurant can offer a modern and agile experience that makes life easier for customers and contributes to increased sales, optimizing the flow of orders during Black Friday in the restaurant and improving operational management.
Discover the Digital Menu >>> What is a Digital Menu?
Partner with Delivery Apps
If your restaurant offers delivery, take the opportunity to explore promotions in partnership with delivery apps . These apps are a way to expand your reach, especially during Black Friday, when demand increases.
Some strategies include:
App Order Discounts : Combine in-app promotions to attract new users and reward customers.
Reduced or free shipping : Consider offering free shipping on orders over a certain amount, a very attractive offer for larger orders.
Exclusive promotions for new customers : Delivery apps often support these campaigns, which can help attract consumers who are not yet familiar with your restaurant.
Additionally, many apps feature businesses that participate in Black Friday promotions, which can generate more visibility for your business.
Create Urgency with Limited-Time Campaigns
On Black Friday in restaurants, the sense of urgency is one of the main drivers of purchase, and restaurants can benefit from this strategy.
Advertise limited-time promotions, such as “24-hour offer” or “while supplies last.”
Some actions to create urgency include:
Countdown : Use social media to promote promotions with a countdown, encouraging customers to take advantage before time runs out.
Daily promotions : During Black Friday week, various offers, creating a calendar of promotions, each day you can have a combo or special dish on sale, encouraging customers to buy more than once.
Limited vouchers : If your restaurant uses a coupon system, distribute a limited number of discounted vouchers, reinforcing the urgency for the customer to take advantage of them before the coupons run out.