With the development of the Internet

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Also, as in the example introduced here, when creating a customer journey map, having sales staff participate will result in a better map. Sharing a common understanding between the marketing and sales departments is the key to preventing discrepancies when implementing measures.



summary

nvironment, the trend of moving the purchasing process online has become number database prominent even in BtoB. Furthermore, in recent years, when face-to-face sales became impossible due to the COVID-19 pandemic, this trend has accelerated even more. Therefore, it is increasingly necessary to strengthen marketing, contact potential customers as early as possible, and acquire leads.

However, BtoB has characteristics such as a long consideration period and multiple people being involved before purchasing, so it will be difficult to achieve results unless you understand these and consider measures.

Medics has been providing support specializing in BtoB for many years, so we have the know-how of BtoB marketing. As with the success stories of other companies introduced in this article, we can provide one-stop services from content creation support and customer journey map production to customer attraction measures such as web advertising and support for the introduction and operation of marketing automation (MA).

If you have any problems with BtoB marketing, please feel free to contact us.