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Metrics to monitor to make sure you are on the right track. Learn more about your buyer If you haven’t already created a detailed buyer persona, it’s time to develop one. A buyer persona contains more details than a general description of your target audience. Therefore, it provides a deep insight into customer psychology. Even new SaaS brands or startups can create a buyer persona by doing some research.


Internal interviews: Talking to team members about their perceptions of existing customers can be helpful. Since the sales team usually has the most interactions, it’s a good place to start. External interviews: Reaching out indonesia whatsapp number data to customers with a questionnaire. You can send out surveys or conduct in-depth interviews with a few loyal customers. Data analysis: Numbers don't lie, so they can be useful for gathering information about the demographics of existing customers. It is important to remember that there may be multiple buyer personas.


Especially if the SaaS has different services or packages. It is also important to include not only demographic information, but also psychographics and behavioral characteristics. Conduct a site audit An audit is the best way to determine your current state so you know where to focus. Site audits uncover technical SEO issues and page inconsistencies. We recommend dividing your audits into different segments to make them easier to manage. A technical SEO audit is essential, but it’s also worth analyzing on-page SEO.