inform users about news and technical problems;

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Pop-ups
A pop-up is a pop-up window that can be displayed on top of the content or on the side, so as not to distract the user from studying the site. The display of a pop-up, just like a lead bot, can be configured based on the actions of visitors:

went to a specific page,
trying to leave the site,
spent more than 5 minutes on the site and did not leave a request.
The tool helps companies solve several problems at once:

collect a lead base for marketing mailings;
automate the collection of requests for consultation;
tell about promotions;
show customer reviews;
offer related or similar products;
get feedback from users.
The pop-up message can be personalized by mentioning the user's list of algeria cell phone number recent actions. For example, reminding about an abandoned cart and showing the products from it.

Pop-up quiz in Carrot quest
The pop-up quiz on the Strizhi website brought in 9 sales for 67,825,000 rubles - a good result for the industry
We have a large article about how to set up pop-up windows with examples of Carrot quest client mechanics.

Web and mobile push notifications
Web push is a short message that the user will receive as a pop-up window in their browser or application. Marketing uses this tool to:

user engagement and retention,
forming user loyalty,
additional sales on the website or in the application.
To increase subscriptions to these notifications, you can offer the user:

select push notifications as your primary communication channel,
receive order status messages,
enable notification of goods arrival to the warehouse.
Push notifications are often used for transactional messages. For example, about the product being in stock or the order being paid for. For personalization, user data is added to them, as well as local humor and emoji. This channel can solve several problems at once: give a discount on the first order or send offers to customers with high checks. You can link the notification to a specific action, for example, when the user “abandons the cart”.

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How to Build Personalization and Automate Marketing
Marketing automation and personalization of messages require investment of money and time. Implementing a CDP or ABM marketing can be expensive and not bring benefits. To avoid this, do some research before implementing a new tool.

Identify the task you want to influence and the metric that will help measure the result. A good option is to choose a metric that is tied to money. For example, gross revenue from mailings with an increase in conversion. And at this stage, it is also important to find an employee or department that can directly influence the metric and will be interested in achieving it.

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